Hello my fellow Viking!
I'm Kolbeinn Sigurjónsson, the founder of Betra nám and developer of the Viking Reading Program (VRP) reading program!
If you are a parent of a child who is struggling to catch up with reading, you already know that the daily routine can easily turn sour.
As a dedicated dyslexia consultant with more than two decades of experience, I have guided thousands of children toward transformed reading skills and renewed self-esteem. My foundational training as a computer scientist allows me to approach literacy challenges with a analytical mindset.
Earlier in my career, I served as the CEO of the first specialized dyslexia center in Iceland, where I played a pivotal role in exporting and embedding advanced reading methodologies into over 100 Icelandic schools.
Beyond my direct work with families, I have long served as a trusted voice on literacy in Iceland, consulting with national media and delivering public addresses on the dyslexia teaching methods.
Me (left) being interviewed with my college at the National Radio
My work is dedicated to giving you, the parent, the exact tools and insights you need to make reading progress inevitable for your child.
Inspiration from the Nordic Countries: Why Are They Worth Following?
The Nordic countries have long been at the forefront of international rankings when it comes to literacy, education, and children's quality of life. This success is no accident. Nordic educational research has demonstrated the importance of early intervention using focused, short, and targeted exercises that protect children from academic burnout and anxiety.
By following this philosophy - where the quality of training and the child's well-being are prioritized - we achieve results that last a lifetime.
How You Can Help Your Child Shift Gears
In my free parent's guide, When letters dance, I break down why traditional phonics-heavy methods often fail bright, creative children. Children who struggle with reading are rarely lacking intelligence; often, when flat, two-dimensional symbols like letters constantly flip or blur in their minds, they get confused.
Through my Viking Reading Program, I show you how to step in and clear that confusion directly at home:
- Ditch the Endless Phonics: We move past constant "sounding out" (which keeps children stuck in slow, choppy reading) and instead focus on strengthening how the brain recognizes whole words instantly.
- Just 5 Minutes a Day: You don’t need to drag out reading time or add extra stress to an already packed afternoon. The Viking Reading Program uses short, highly targeted digital exercises designed to build rapid visual flow—without books.
- The "Look-Think-Say" Approach: I teach parents a simple communication rule that completely removes anxiety from home reading. It stops kids from guessing blindly and gives them a safe way to build genuine reading confidence.
Be brave, be bold, be a viking!